November 3, 2018

Content Marketing

Content Marketing

What is Content Marketing?

The term “content marketing” refers to an increasingly popular type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not blatantly promote your company but is intended to stimulate interest in its products or services. (Content marketing can also include the creation of offline, traditional print media material such as books or magazines, which we absolutely create and produce for our clients as well).  Rather than an “in-your-face” marketing message, which many consumers are becoming de-sensitized to, its more of a subtle (but highly effective) “soft-sell” approach that turns prospects into consumers almost without their noticing it, because you are delivering value to them along the way (in the form of helpful information or entertainment).

Quality content helps small and medium businesses reach the new audience, encourages customer engagement and generates more leads. Fresh and relevant content brings more visitors to your website and well written content engages visitors and helps convert them into customers.

Be Seen Media can help with all your content creation needs. Let us handle producing creative, engaging content that is unique and informative.

Our content writing services include:

  1. Web page content
  2. Social Media pages
  3. SEO friendly blog posts
  4. Newsletters
  5. E-magazine
  6. Proposals
  7. Video transcription
  8. Video interviews

Why Do You Need Content Marketing?

The right content can help satisfy your prospective customer’s quest for answers as they are evaluating who to do business with and enable you to direct them to solutions for their problems and needs. The team at BeSeen Media help businesses like yours determine how to use content to create an audience, and then take your audience from prospects to buyers.

How Can Content Marketing Services Help You Get More Customers?

Content marketing creates signals across the digital marketplace that build credibility and authority for your company. In addition to the many Search Engine Optimization benefits of content marketing, it can be used as a means to connect on a level with your customers that other forms of marketing (including other forms of digital marketing) can’t.

How Can Be Seen Media Content Marketing Services Help You?

A cohesive content marketing strategy is essential for success. Without it, you’re throwing tactics against the wall and waiting to see what (if anything) sticks. We can work with you to determine the best approach to content marketing for your business by helping you implement the following:

Content Marketing Audit
Audits should be part of a quarterly or annual process for continuous improvement. We implement a three part framework: Discovery, assessment and recommendations to provide businesses with a complete look at their content marketing efforts and find areas for improvement.

Content Marketing Strategy
An essential component to any marketing mix, a content marketing strategy should be developed based on business objectives and audience targeting. Be Seen Media’s approach is focused on deploying integrated content  to create a meaningful and engaging experience for B2B and B2C audiences alike.

Content Marketing Planning
Once a content marketing strategy has been developed, it is key to document a content plan that takes into account audience needs, keyword targets and topics that your company would like to be the “best answer” for. BeSeen Media  is focused on developing cohesive (yet agile) content plans and roadmaps to serve the needs of your target audience.

Content Marketing Creation & Implementation
Knowing that you need to create a quantity of quality content and having the resources in-house to execute in a meaningful way are often two different things. The specialists at Be Seen Media partner with your company to develop high-quality content to attract, engage and convert your audience.

Our team also has expertise in creating a variety of content types including:

  • Blogging

  • Website Content

  • Video Content

  • Influencer Driven Content
  • Email Marketing

  • eBooks
  • Traditional Books and Magazines
  • Infographics

  • Social Media Content

  • Press Releases

  • White Papers

  • Case Studies

Whether you are looking to launch an integrated online marketing strategy or already have an established online audience, Be Seen Media can help you create and promote digital content to better reach customers on the search and social web.

Want to learn more about how you can make your content rock?  Contact us today for your content marketing audit.  204-951-8122