A landing page is a page on your website specifically designed to get prospects to follow a ‘call to action” that appears on that page. The call to action may be to get them to call you to book an appointment, to contact you for more information, to make a purchase right there and then, etc. A visitor to your website is of little use to you if they don’t do what you want brought them there for. Landing pages are specifically designed to receive traffic that you direct there from search engines, PPC ads or other online ads. One huge mistakes businesses often make is to try to direct all traffic to the home page. Often your home page is far to general to get the prospect to do what you need them to do. Landing pages, however, can be designed to have laser sharp focus, compelling the prospect to take an action which moves them further down your sales funnel.
Your landing pages are some of the most important pages on your website because they are where the “conversions” take place. This is where the “magic” happens. First impressions are critical, especially online, so you need your landing page to simultaneously meet customer expectations, sell your product or service, and communicate trustworthiness and credibility.
Pull it off and you’ve got a powerful selling tool. Blow it and your chances of turning a click into a customer are next to zero.
At BeSeen Media, we recognize the importance of a conversion-optimized landing page. To make sure our clients get the best results possible from their hard-earned traffic, we A/B split-test every landing page until we find the design that delivers results.