January 11, 2019

Local Citation Building for SEO

Local SEO citation building

What is “Be Seen Citations”?

For boosting local rankings for local businesses through NAP citations and links, Be Seen Citations is an intensely thought out and effective citation building package which should be part of any SEO strategy. What many business owners, as well as some professional SEOs, neglect to consider is that “local citations” carry heavy weight in local SEO as search engine rankings are calculated. Where a lot of Local SEO services will overlook this, it is one of the ways we excel in giving our clients an edge over the competition. Our decisions are data backed, based on the crawling of 100s of 1000s of top ranking Google+ Local pages. If it doesn’t impact rankings head-on, we don’t mess with it.

  • Data Backed: Based on 1000s of hours of testing & 3 years of campaigns by our SEO team.
  • Custom Campaigns: Thoughtful, non-templated campaigns. “One size fits all” doesn’t cut it in local SEO. We build uniquely for the client’s needs, niche, location. No campaign is ever the same.
  • Clear Reporting.
  • Everything we build as part of your local campaign, is yours: Profiles, logins, etc.
  • Citation Audit let’s you know what you need to fix to achieve local dominance.
  • Robust, valuable citations, show Google you mean business. No thin, spammy value-less links.
  • A durable, timeless 100% whitehat local ranking strategy.
  • Syncs up perfectly with any other ongoing organic link building strategy.

Here’s What’s Included:

  • 1. local seo - citation auditFull Citation Audit ($150 value when purchased alone)

    The most important part of any Local SEO campaign is ensuring consistency in how citations for your business are appearing across the web, which is why every single BE SEEN Local campaign starts with a full citation audit at no additional cost. (We offer the audits on their own for $150, but include it free with any purchase of a citation package)

    Without this crucial step (that many of the other low priced SEO services skip), you’d be throwing money down the drain.  Building out more citations if your existing citations are a bit of a mess simply won’t be of benefit.

    We put every campaign through this extremely detailed, time intensive process. We catalogue correct and incorrect citations, avoiding any duplication of efforts. This results in a fully detailed report, including a road map on how to repair incorrect citations most effectively.  When then provide you with a report of the problematic existing citations so you may then log into these accounts to correct them.  If, like many business owners, you don’t have time to handle this, simply provide us with your account log in details and we will take care of it for you at a small additional cost.

  • Local SEO Citation Building2. Local Citations Building

    Local directory citations are the bread and butter of local SEO. The more Google approved directories your company is properly and accurately listed in, the more positive signals you send to Google regarding your presence within your market. There are the big name directories that you will of course need to be included in, but there are also less known directories which Google nonetheless places considerable weight on and which should not be overlooked because, in combination, these can help your build valuable link authority which drives your search engine rankings up.  Citations can backfire, however, if they are not accurate or complete. Effort has to be taken to ensure consistency and accuracy across all citations to really harness the power they have to drive your visibility and rankings.  With our careful, manual submissions (no automated submissions which always lead to problems), we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for your specific business.

    Strategy 1: Ego directories – The most popular, traffic dense, authority directories.
    Strategy 2: Competitor directories – We take your specific keywords and find out what citations are important not only in your industry but your specific SERPs.
    Strategy 3: Competitor review directories – We examine all relevant competitor review directories and identify only Google trusted directories.

    We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call from the published business number for verification or other methods that only the business owner can complete for authentication purposes). We deliver a transparent report including all login info.

2. Rich Media Citations

Anyone with a lot of free time of their hands can make directory submissions, but to really make them count in the eyes of Google they should contain rich media, as Google places additional weight and value on these features when considering your citations.  We beef them up with geo-tagged photos and videos, plus citations and links from rich media sources to put some real power behind them.

Video (Only available with the Basic or Large Package)
We create straightforward, whiteboard style video slideshows, with music, pictures and text. These videos are optimized to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, creating high authority, legit links and citations which not only gives you additional exposure and ehnaces your digital footprint across the web, but once again, it sends the right signals out to Google when they calculate where your website should rank in search.

Here, you provide us with 10 relevant & branded images (make sure you own the copyright and are legally able to use the images – if not, we can obtain relevant stock photos for you at a nominal cost so that you don’t encounter legal issues arising from copyright infringement – trust us, it happens!). We optimize, upload, and again optimize everything – including geo-meta data. We then submit these images to the top image hosting sources, creating high authority, legitimate links and citations for your business.

  • Local SEO social citations4. Social Citations (only available in our large package)

    Social media is continually becoming more important as part of a solid SEO strategy. We make sure you’re ahead of the game by enhancing your social citation profile and getting you awesome social citations.  We create careful, manual submissions, adding all rich media and content which again results in high authority, legitimate links and citations. We submit to the relevant powerful & authoritative social media sites that Google places weight on when calculating search engine rankings.