We’ll Help You BE SEEN on
YouTube is the second largest search engine in the world after Google. Yes, YouTube is considered to be a search engine, however all content on YouTube is in video format. It’s also the largest video sharing site in the world. Its time for you to be on it! YouTube provides enormous opportunity for you to increase the exposure of your brand – whether you are a small business, a local organization or non-profit, or a service professional (lawyer, accountant, etc). Many businesses and other organizations are still overlooking the importance of having a YouTube presence, but broadcasting videos on you tube can have a powerful impact on the overall visibility on your business, organization or brand. One way or another, for most businesses and organizations of all sizes and types, it only makes sense to have a YouTube presence – whether that means having your own videos and YouTube Channel, or simply being an advertiser of YouTube (or both).
YouTube Marketing
Our YouTube Services
Looking to grow your online presence by broadcasting and/or advertising on YouTube? At BeSeen, we can help with all aspects of establishing your YouTube presence including:
Set-Up / Management of Your YouTube Channel
YouTube Video Optimization
It’s not enough just to upload your business’s video to YouTube. If you want people to find your video, you need to optimize it! Much like with search engine optimization, YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, tags, and annotations.
BeSeen Media can help you set up and optimize your company’s YouTube channel and videos. Our design team can even create branded channel art to customize your YouTube channel.
Online Video Production
BeSeen offers video production services for companies and organizations in Winnipeg, as well as nationally and internationally. Though we are based in Winnipeg, we work with businesses and organizations anywhere to produce professional videos to increase their online presence. We can help with all aspects of your company’s video creation, including:
- Professional video script copywriting
- Design, and filming
- High-quality video production and publication
- Video graphic creation
- Spokespersons and “talking Heads”
- Infomercial production
- Etc.
YouTube Video Optimization
It’s not enough just to upload your business’s video to YouTube. If you want people to find your video, you need to optimize it! Much like with search engine optimization, YouTube video optimization requires you to do some keyword research and then optimize your video’s title, description, tags, and annotations.
We can help you set up and optimize your company or organization’s YouTube channel and videos. Our design team can even create branded channel art to customize your YouTube channel.
YouTube Analytics
All online marketing can and should be measured. Our approach to YouTube marketing (and marketing in general) is:
TRACK > TEST > TWEAK > REPEAT
We’ve helped countless business owners eliminate ineffective advertising by helping them put proper tracking in place, analyze their marketing performance, discover their true cost-per-lead, and determine which channels produce the greatest ROI.
YouTube Advertising
YouTube has a larger audience than any cable network, and unlike television, you can target your ad only to your target audience. Plus, if you already use Google AdWords, we can connect YouTube advertising directly to your AdWords account.
There are a number of YouTube advertising options to choose from, and our video marketing specialists can help you decide what’s going to be the most cost-effective for your business:
- TrueView In-Display Video Ads – These videos are promoted next to the YouTube videos, but your video does not play automatically. Google only charges your AdWords account when people click on the thumbnail of the video and start to watch it.
- In-Stream Video Ads – These ads are fairly cheap, costing around $0.04 per view. This means, if you get 1,000 views, you would only be charged $40. You can choose between skippable and non-skippable ads.
- Overlay In-Video Ads – These types of ads are very similar to AdWords text ads, as the headline and description lines are the same number of characters, but they appear in YouTube videos. These types of ads are not truly video ads, and they only are shown in videos.
- Remarketing Video Advertising – Video remarketing allows you to target those who have previously watched your videos on YouTube or the Google Display Network.